SMO (Social Media Optimization) is an extensive process where we need to work on your website and web pages so that they can perform in an optimum way on social media. With the dedicated team of SMO, we are one of the most reputed SMO service providersthat helps in enhancing the exposure and increase your brand value and its popularity via various leading social media platforms. Our SMO services help to push the information of yourbusiness across various social media platforms to turn the spotlight on your brand. Not only that, but we also ensure to highlight brand identification and reach our clients’ targeted customers.
We, Digital Hawk, follow an extensive process for social media optimization. We use some of the most important methods and strategies of SMO such as:
It has been always suggested to add social widgets or badges to your website or webpages. It enables your audience to share your content easily on the preferred social platforms.
Social Media Sharing Option
Sometimes, people unable to share your post on social media, even if they want to as they can’t find the social sharing buttons. It is suggested you shouldplace the social media sharing buttons at the most optimum place, so they find them and share them easily.
Another way to increase social networking is by getting social sign-ins while logging in to ensure more social networks.
Starting Social Interaction
More interactions lead to more stories you create on social media platforms. This would inevitably increase your social networking. In addition to that, your users will get more stories to act upon on social networks.
In order to ensure your SMO process works for a long time, you need to have great content consistently on social media. We regularly upload fresh content on your website and social media profiles and also optimize them for search.
Regular Content Sharing
Share your ready content regularly on multiple social media channels. More sharing leads to more social footprints.
Social Pages Optimization
At last, you need to optimize your social media pages with proper information about your business like your URL, about your business, address, logo, etc. Optimizing your social media profiles would help you increase your visibility.
Frequently Asked Questions
Q1. Why should we use social media?
Today, the world is gone social. Most of the people spent their time online mostlyon social media. If you want to get in front of people, then social media is the best way to do it. Whether you are interested in brand awareness, sponsored content, or a mix of both, then social media will help.
Q2. Are your SMO packages comprehensive enough for large businesses also?
Our packages offer Facebook, Google+, Twitter, Pinterest, Blog set up, LinkedIn, and a lot more. These are a few of the most important social media platforms and offer the biggest benefits too. In addition to that, we can also add custom services to the package as per the requirement of the clients.
Q3. Do you provide custom SMO services?
Yes, absolutely. All our work will be unique to our clients. We make a complete plan and strategy separately for all our clients according to their business needs, current position, trends, etc. Not just strategy, if they want, we can make customize anything they want related to SMO services. Before we start the project, we discuss almost everything regarding the requirement of the client to ensure that we are going on the right way. This provides us a clear idea about thework that has to be done.
Q4. What is the difference between SMO and SMM?
In the field of digital marketing, both SMO (Social Media Optimization) and SMM (Social Media Marketing) are very essential parts of it. While SMO is used to optimize the website, whereas SMM is done to promote your website publically. SMO just focuseson enhancing the performance of the website and to generate more traffic on the website. On the other hand, SMM is mainly focuses on branding and campaigning of the website. SMO is used to acquire organic traffic while in SMM you have to pay for the traffic. You can increase your social sharing and visibility with the help of SMO, and with the help of SMM, you get the opportunity for your website.
Q5. Can SMO generate more traffic and help in the growth of my online business?
Today, social media platformslike Facebook, Twitter, LinkedIn, and Google+, etc., have become the most visited websites on the internet. If you are able to create a significant image here, then it might go a long way in advertising your business worldwide. This leads to not just generating more traffic but also gettingbetter conversions as this is an interest-based engagement, not direct-selling.